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Product Operator & Systems Builder

I help SaaS teams fix the operational drag inside their products.

I work with SaaS teams to turn messy workflows, manual processes, customer friction, and practical AI opportunities into clearer product systems. My background is strongest in healthcare and benefits technology, but I'm excited wherever there are complex product operations that need improving.

Griffin Baker — product operator and systems builder

Griffin... squinting or smizing?

750+

Employees supported

Enterprise-scale operations with distributed teams across multiple states and countries

120+

Employer accounts managed

Benefits workflows across a managed portfolio

21x

Account growth

Annual growth across managed accounts

99%+

Retention

Across managed employer accounts

80%

Workload reduction

Manual effort cut through automation and process improvement

Where I Add Leverage

Most of my work sits where product systems, customer friction, internal operations, and automation meet.

Product systems & workflow design

Operational reality beats clean theory.

I map how work actually happens, then turn scattered processes into cleaner product flows, internal tools, and scalable operating systems.

SaaS product operations

Support and account pain are product signals.

I connect customer-facing work, internal operations, QA, data, and product delivery so teams can make better decisions from what is already happening.

Automation & AI workflows

Automation only works after the process is clear.

I identify where automation or AI can reduce manual effort, improve consistency, and support better decisions without adding unnecessary complexity.

Customer-to-product translation

Messy feedback needs structure.

I turn customer, support, implementation, and account pain into clearer requirements, prioritization inputs, and product improvements.

Some of My Work

Case studies and writing on product systems, operations, and customer-facing complexity.

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What People Say About Me

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Need help turning operational drag into better product systems?