Systems-minded operatorand builderProduct-adjacent execution, operations, and account-facing work—especially in healthcare SaaS, benefits, and compliance-heavy environments.

I like messy, high-impact problems: improving workflows, making customer-impacting systems more reliable, and reducing friction between what teams intend and what actually happens in production. I have spent meaningful time in regulated, service-heavy SaaS where onboarding, reporting, automation, and account relationships all have to work at once.

Optimizing systems reducing friction

Griffin Baker
8+
Years in complex SaaS
120+
Employer accounts supported
99%+
Retention focus
21x
Account growth multiplier

I am drawn to environments where the product, the operations, and the customer experience cannot be separated. Benefits and healthcare SaaS are a good example: the rules are real, the stakes are high, and the work only matters if it shows up correctly for real people.

That usually puts me in the middle: between users and internal teams, between a complaint and a fix, between a spreadsheet and a real requirement. I care about making those handoffs cleaner—less ambiguity, fewer repeat failures, more predictable outcomes.

Practically, that means mapping workflows, tightening reporting, using automation where it earns its keep, and keeping humans out of soul-crushing repetitive work. Tools are secondary; leverage is not.

I can still pick up the phone and have a calm, useful conversation with a customer when it matters.

Most of the work I value happens in the messy middle: onboarding, training, adoption, renewals, escalations. That is where trust is built and where it is lost.

When something breaks, I want to understand why, fix it for the person in front of us, and address the systemic gap so it does not silently repeat.

Feedback only matters if it becomes something engineering can build against: clear signals, prioritized tradeoffs, and honest tradeoffs between scope and risk.

Outside of work I keep life small and local: family time, the outdoors, climbing when I can, and reading somewhere quiet.

Principles

Clarity over noise

Translate messy reality into decisions and specs people can act on—without pretending the mess does not exist.

Systems that scale

Design for the next ten customers, not just the next ticket—without losing sight of the human cost of change.

Cross-functional respect

Good outcomes require sales, engineering, operations, and compliance to share one truth. I help broker that.

Steady ownership

Show up when something goes wrong; follow through until the loop is closed and the lesson is captured.

Featured Work

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