This site is a sandbox. It is part professional portfolio, part experimental playground. You may find ideas, prototypes, or AI slop in progress alongside finished work.

How I Work

Translating experience into solutions for SaaS startups: product systems, account management, automation, regulated workflows, and advisory engagements.

Product & Systems Design

Designing product systems that scale for SaaS startups, balancing user needs with technical constraints and business objectives.

Problem Types

  • Complex product requirements in regulated industries
  • Scaling product systems for early-stage growth
  • Balancing feature velocity with technical debt
  • Cross-functional alignment on product direction

Approach

I combine data-driven decision making with systems thinking to design products that solve real problems. I work closely with engineering, design, and stakeholders to translate business needs into actionable product requirements, prioritizing based on impact and feasibility.

Representative Outcomes

  • Designed compliance systems handling complex regulatory requirements
  • Led product initiatives resulting in 21x account growth multiplier
  • Reduced churn through strategic product improvements
  • Delivered high-impact features on time in fast-paced startup environments

Automation & Internal Tooling

Building internal tools and automation that drive efficiency and reduce manual workload for SaaS teams.

Problem Types

  • Manual, repetitive processes consuming team time
  • Lack of visibility into key metrics and operations
  • Inefficient workflows slowing down delivery
  • Need for better internal tooling and systems

Approach

I identify opportunities for automation and tooling improvements by understanding current workflows, pain points, and bottlenecks. I design and prioritize solutions that provide immediate value while building toward scalable, maintainable systems.

Representative Outcomes

  • Automated reporting processes, reducing workload by 50%
  • Built KPI dashboards providing real-time visibility
  • Designed internal tools improving team efficiency
  • Reduced tax workload by 80% through automation

Regulated Workflow Design

Designing workflows and systems that meet regulatory requirements while maintaining user experience for SaaS products.

Problem Types

  • Complex regulatory compliance requirements
  • Balancing compliance with user experience
  • Ensuring accuracy in regulated processes
  • Managing audit trails and documentation

Approach

I work with compliance teams and legal to understand regulatory requirements, then design workflows and systems that meet these requirements while maintaining usability. I focus on building systems that are both compliant and efficient.

Representative Outcomes

  • Designed 360° compliance systems meeting regulatory requirements
  • Built workflows ensuring accuracy and auditability
  • Reduced compliance risk through systematic approaches
  • Maintained high user satisfaction while meeting regulatory needs

Advisory & Expert Engagements

Providing expert guidance on product strategy, account management, systems design, and operational improvements for SaaS startups.

Problem Types

  • Need for external expertise on product strategy
  • Account portfolio growth and retention challenges
  • Technical due diligence and evaluation
  • Product and systems design consultation
  • Operational improvement guidance

Approach

I provide strategic guidance based on hands-on experience building products in regulated industries, managing account portfolios with >99% retention, scaling systems, and driving operational efficiency. I work with SaaS startups to understand their specific context and provide actionable recommendations.

Representative Outcomes

  • Advised SaaS startups on product strategy, compliance flows, and UX
  • Managed 120+ employer accounts with >99% retention
  • Conducted technical due diligence for investment firms
  • Advised on systems design and architecture decisions
  • Helped teams improve product development and account management processes

Interested in working together?

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