How I Work
Translating experience into solutions for SaaS startups: product systems, account management, automation, regulated workflows, and advisory engagements.
Product & Systems Design
Designing product systems that scale for SaaS startups, balancing user needs with technical constraints and business objectives.
Problem Types
- Complex product requirements in regulated industries
- Scaling product systems for early-stage growth
- Balancing feature velocity with technical debt
- Cross-functional alignment on product direction
Approach
I combine data-driven decision making with systems thinking to design products that solve real problems. I work closely with engineering, design, and stakeholders to translate business needs into actionable product requirements, prioritizing based on impact and feasibility.
Representative Outcomes
- •Designed compliance systems handling complex regulatory requirements
- •Led product initiatives resulting in 21x account growth multiplier
- •Reduced churn through strategic product improvements
- •Delivered high-impact features on time in fast-paced startup environments
Automation & Internal Tooling
Building internal tools and automation that drive efficiency and reduce manual workload for SaaS teams.
Problem Types
- Manual, repetitive processes consuming team time
- Lack of visibility into key metrics and operations
- Inefficient workflows slowing down delivery
- Need for better internal tooling and systems
Approach
I identify opportunities for automation and tooling improvements by understanding current workflows, pain points, and bottlenecks. I design and prioritize solutions that provide immediate value while building toward scalable, maintainable systems.
Representative Outcomes
- •Automated reporting processes, reducing workload by 50%
- •Built KPI dashboards providing real-time visibility
- •Designed internal tools improving team efficiency
- •Reduced tax workload by 80% through automation
Regulated Workflow Design
Designing workflows and systems that meet regulatory requirements while maintaining user experience for SaaS products.
Problem Types
- Complex regulatory compliance requirements
- Balancing compliance with user experience
- Ensuring accuracy in regulated processes
- Managing audit trails and documentation
Approach
I work with compliance teams and legal to understand regulatory requirements, then design workflows and systems that meet these requirements while maintaining usability. I focus on building systems that are both compliant and efficient.
Representative Outcomes
- •Designed 360° compliance systems meeting regulatory requirements
- •Built workflows ensuring accuracy and auditability
- •Reduced compliance risk through systematic approaches
- •Maintained high user satisfaction while meeting regulatory needs
Advisory & Expert Engagements
Providing expert guidance on product strategy, account management, systems design, and operational improvements for SaaS startups.
Problem Types
- Need for external expertise on product strategy
- Account portfolio growth and retention challenges
- Technical due diligence and evaluation
- Product and systems design consultation
- Operational improvement guidance
Approach
I provide strategic guidance based on hands-on experience building products in regulated industries, managing account portfolios with >99% retention, scaling systems, and driving operational efficiency. I work with SaaS startups to understand their specific context and provide actionable recommendations.
Representative Outcomes
- •Advised SaaS startups on product strategy, compliance flows, and UX
- •Managed 120+ employer accounts with >99% retention
- •Conducted technical due diligence for investment firms
- •Advised on systems design and architecture decisions
- •Helped teams improve product development and account management processes
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