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Strategic Account Management
Maintained >99% retention while scaling accounts 21x through strategic account management, relationship building, and data-driven growth strategies in SMB and enterprise segments.
12 months
15 people
Product Manager
21x account growth
The Challenge
Account growth was stagnating at 5% annually with high churn rates in the SMB segment. Enterprise clients were not expanding their usage despite high satisfaction scores.
The Solution
Developed a comprehensive account management platform that combines relationship mapping, usage analytics, and predictive modeling to identify expansion opportunities and prevent churn before it happens.
Results
- Achieved 21x account growth (from $50K to $1.05M ARR)
- Maintained 99.2% customer retention rate
- Increased average deal size by 300%
- Reduced churn rate from 15% to 0.8%
- Generated $2.3M in upsell revenue
Key Features
360-degree customer relationship mapping
Predictive churn modeling and early warning system
Automated expansion opportunity identification
Customized success plans and milestone tracking
Integration with CRM and support systems
Real-time health scoring and risk assessment
Technologies
ReactPythonPostgreSQLApache KafkaTableauSalesforce
Categories
Account ManagementGrowth StrategyRetentionClient Relations